The partners of SFW Capital have a successful investment track record. Our team has the experience and the resources to help companies execute operational and strategic change.

OVERVIEW

AgData is a leading provider of strategic data, workflow and analytical solutions to the world’s largest agricultural and animal health manufacturers.

INVESTMENT RATIONALE
  • Product-Market Fit: Deeply embedded relationships with all major crop protection chemical and seed and trait manufacturers. Maintains direct connectivity to client systems as well as a network database of more than 9,500 retailers and distributors
  • Compelling Value Proposition: Builds and maintains critical information management, data hygiene and business intelligence tools that are used by customers to drive marketing strategies and manage programs
VALUE CREATION
  • Strategy Development: Worked closely with the AgData management team to develop and implement a broad-based growth strategy to offer industry standard workflow software and service solutions
  • New Product Development: Worked with management to refine the Company’s proprietary analytical solutions and enhance the decision support software tools that provided the first nearly real-time analytics on the agricultural input market
  • Market Development: Expanded AgData base business and AgCelerate into international markets
  • Recruiting and Business Development: Supported the management team in adding key functional hires, upgrading technology infrastructure, developing new and growing relationships with strategic partners
RESULTS

Successfully sold to Vista Equity Partners in 2014

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RICHARD BETTISON