Keypoint Intelligence
www.keypointintelligence.com
- Status Prior Investment
- Location Fairfield, NJ
- Industry Information & Software
- Themes Vertical Specific Information Solutions
- Investment Date December 2011
- Exit October 2019
About
Keypoint Intelligence is a leading provider of test-based information, competitive intelligence, sales enablement solutions, strategic market analysis and advisory services to the global digital imaging industry.
Value proposition
Helps its customers make more informed strategic planning, sales, marketing and product decisions by providing test based information products and consulting services
Customers
Digital imaging industry's leading Original Equipment Manufacturers, Independent Software Vendors as well as more than 3,000 dealers and leasing companies active in the sector
Key Initiatives
- Talent: recruited key executives across the organization
- M&A: acquired InfoTrends in 2015, combining the leading product intelligence and market information platforms in the industry
- New Product Development: extended core bliQ platform to new offerings; introduced Vertical Market Segmentation product; launched Pacesetter Awards
- Market Development: utilized existing infrastructure and sales and marketing capabilities to expand to 3D Printing market
- Finance and Infrastructure: implemented new financial and sales information management systems